Tamaki Website
A website for an all-you-can-eat Asian restaurant in PlusCity Pasching.
TAMAKI is a new all-you-can-eat restaurant in the PlusCity Pasching, serving Japanese, Thai and Vietnamese dishes. The website had to do three things at once: explain a dining format that people often misjudge, give the menu a clear structure, and build a brand with enough character to stand out before the doors even open. The result is a dark, typographic site with a single red accent, built around the idea of "three countries, one table."
The landing page opens with the essentials: location, opening hours, a direct reservation number and one sentence that explains the concept, with a slowly scrolling band of Japanese words setting the tone.
The ordering concept is explained in three short steps, choose, order in rounds, enjoy, with fresh dishes arriving by tablet order and no buffet queue. Lunch, weekend and dinner prices sit in clear cards right below.
The brand story runs through three columns, one per cuisine, each represented by a single kanji instead of stock photography.
Six categories give a quick overview of the menu, sushi, wok, grill, dim sum, starters and dessert, each pairing a short description with its Japanese counterpart.
The Daruma, a Japanese figure of perseverance, became the brand's symbol: fall seven times, stand up eight, tying the identity together down to the closing kanji 勝, "victory."
Most guests find the restaurant on their phone, so the layout was built mobile-first: hours, reservation call button, menu download and address are never more than one tap away.
The wordmark and icon were designed to work in white on dark, the only way the brand appears across the site.
TAMAKI shows how much a restaurant website can do with very little: a clear concept, a restrained palette, one strong symbol and copy that explains the offer in a few lines. Fall seven times, stand up eight.